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Content Studio · Image Search & DAM

The right image,
every story.

Helix searches your DAM and licensed archives, evaluates every candidate visually, and hands back a ranked set of on-topic, on-tone images — with the reasoning to back each pick.

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curated · ranked4 of 47
“Downtown rezoning approved — Raleigh”
Aerial: downtown rooftops
Crowd at city hall
Mayor at podium
Skyline at dusk
Your DAMGetty editorial

On-topic and on-tone: the vote itself, then the context for what is about to change.

Sources

Your library first,
the world’s archives second.

Hits your DAM first so your editors’ cleared, licensed shots get top placement. Falls back to licensed editorial and creative archives when the right shot is not in-house.
Your DAM

The library you already own. Editor-curated and pre-licensed, with hybrid semantic + keyword search so a search for "city council vote" surfaces the right archive shots — not the literal-string nearest match.

Editor-curatedPre-licensedSemantic + keywordOrg-wide tagging
Licensed editorial archives

Real-time photojournalism and editorial coverage for the moments your library does not have — named people, breaking events, on-the-ground photography.

Getty editorialGetty creativeYour existing contractsBring your own provider
How it works

Plan, search, see, pick.

Not keyword roulette. The agent drafts a search plan, runs it across your sources, looks at every candidate, and only then commits to a ranked pick.
  1. 01PlanDrafts a multi-step search plan from the article context, citing which source it expects to win each step.
  2. 02SearchRuns the plan across your DAM and licensed archives, building a candidate pool — typically 40–80 images.
  3. 03SeeVision evaluation looks at every candidate, not just metadata, and shortlists what actually fits the subject and tone.
  4. 04PickReturns a ranked set with a one-line editorial reason per pick — ready for the editor to confirm or swap.
What you get

Editorial picks, not search results.

The agent is opinionated. It surfaces what actually fits the story, ranks it, and shows its work.
On-topic, on-tone matches

Subject first, then mood — a lung-cancer survival story gets clinical context, not generic wellness stock.

Vision-based curation

The agent looks at every candidate before picking. Composition, framing, and what is actually in the frame — not just the caption.

A reason per pick

Every selection comes back with a one-line editorial rationale, so an editor can confirm or swap in seconds.

In the pipeline

Wired into the whole editorial flow.

Image Search is rarely a destination — it is a step. It runs automatically alongside Writer, lives inside Article Studio, and hands picks off to your CMS.
← From
Writer
Auto-pick images for every draft

Writer hands the draft straight to Image Search; the editor opens the post with image options already curated and ranked.

Explore Writer →
← From
Article Studio
Editor-in-the-loop curation

When the auto-pick is not the right call, the editor refines the prompt and the agent runs a fresh search across the same sources.

Explore Article Studio →
Where it ships

Wire it in, or run it from the dashboard.

Call the agent from your stack, fetch the ranked picks when it’s done, or work directly in the Helix Publisher Studio.
POST/image-search/searches
Submit a query with article context to kick off a curated search.
GET/image-search/searches/{id}
Retrieve the ranked picks with the editorial reasoning behind each one.
STUDIOPublisher Studio
Browse curated sets, refine prompts, and download picks in the dashboard — no code.
In the field

Built for the people who have to find the image.

One agent, every editorial workflow that needs a picture.
For newsrooms
Stop digging through Getty

Editors describe the story; the agent runs the search, sees the candidates, and returns a ranked set with reasoning. The hour-long picture hunt becomes a minute.

For brand & marketing
Lead with what you already own

The DAM gets searched first, so the imagery your team already cleared and tagged shows up before any external pick.

For publishers at scale
Image every article, automatically

Wire Image Search into the publish flow and every Writer draft ships with curated picks — editors confirm or swap, never start from zero.

Stop hunting for the image.
Start picking.

Get in touch

Forty-five minutes with a Helix engineer and an editor who has shipped what you are trying to ship. No sales calls.

Book a briefing →Read the docs