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Data Feeds · Pulse

Hear the conversation,
before it’s news.

Pulse listens across every social surface, clusters the chatter into themes, and surfaces what’s gaining traction — so you cover the story while it’s still a conversation.

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pulse.signal+340% · last 12h
Downtown rezoning vote
XReddit r/RaleighNextDoor

Concern about traffic and parking, support for housing supply, calls to extend transit before the towers go up.

Voices in: @mayorraleigh · @DowntownNCBA · r/Raleigh mods
Sources

Listen across every
surface that matters.

Hand Pulse the exact accounts and terms to watch, or just describe a topic and it finds the conversation for you.
Track specific accounts or terms

Name the accounts, hashtags, and phrases worth listening to — your own brand, competitors, beat reporters, public figures.

@yourbrand#yourshowa competitora public figure
Or just describe a topic or place

Name a beat, a region, or a kind of story and Pulse finds the conversation across every social surface for you.

Raleigh transitEV supply chainHigh school playoffsLocal hospital news
How it works

Listen, cluster, score, surface.

Pulse isn’t a stream of mentions. It groups related chatter into themes, scores what’s actually moving, and surfaces only the signals worth your attention.
  1. 01ListenContinuous monitoring across the social platforms your audience actually uses.
  2. 02ClusterRelated posts group into conversations, themes, and emerging narratives — not raw mention noise.
  3. 03ScoreVelocity, sentiment, and notable voices weigh in so you see what is breaking, not just what is busy.
  4. 04SurfaceAlert when a signal crosses your threshold, or pull the live read whenever you want it.
What you get

Themes and velocity, not raw mentions.

A mention firehose is a chore. Pulse gives you the story underneath — what is being said, where it is breaking, and who is in it.
Clustered conversations

Related posts grouped into themes and emerging narratives — not a flat mention list to scroll.

Velocity & sentiment

Signal on what is actually moving, not what is merely loud — with the direction of the conversation.

Notable voices

The accounts that joined the conversation — public figures, beat reporters, organizations — surfaced per signal.

Where it ships

Pull it, watch it, or run it from the dashboard.

Use the API, subscribe to webhooks, or work directly in the Helix Publisher Studio.
GET/pulse/signals
Poll for clustered conversations, filtered by topic, region, or velocity.
WEBHOOKpulse.signal_detected
Fire the moment a signal crosses your velocity or sentiment threshold.
STUDIOPublisher Studio
Configure topics, browse live signals, and tune thresholds in the dashboard — no code.
In the field

Built for the people who need to know what’s being said.

One listener, every workflow that starts with “is anyone talking about this?”
For newsrooms
Cover the story while it’s still a conversation

Catch a topic gaining traction before it hits the wire — and walk into the morning meeting with the themes already clustered.

For radio & podcasts
Know what your audience is actually saying

Monitor your show, your beat, and your competitors in one place. Surface the topics worth a segment, not just the mentions.

For brand & comms
See a crisis form before it lands

Velocity changes flag emerging issues before they hit a reporter’s inbox — and the cluster tells you what to actually address.

Hear it forming,
not after it breaks.

Get in touch

Forty-five minutes with a Helix engineer and an editor who has shipped what you are trying to ship. No sales calls.

Book a briefing →Read the docs